Tasaheel
Built entirely inside a studio, the Tasaheel campaign was designed to create polished, controlled visuals that felt seamless on screen. Completed in just 12 hours, the production relied on careful planning, efficient execution, and close collaboration across every department. With every scene taking place on a purpose-built set, the focus was on creating a clean visual language while maintaining a fast production pace.
Challenges
Although the production was contained within a studio, the schedule left little room for error.
Every set transition, lighting adjustment, and camera move had to happen quickly to keep the day on track. Working inside a controlled environment meant every detail was visible, making precision essential in every frame.
Maintaining momentum while coordinating camera, lighting, art, and production teams required constant communication to ensure each setup was ready as soon as the previous one wrapped.
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Production
The production followed a highly organized workflow from the first setup to the final shot.
Each scene was carefully prepared to maximize the studio space, allowing the team to create multiple visual environments while maintaining a consistent look throughout the campaign. Camera movement, lighting, and production operated in sync, ensuring every transition remained efficient without compromising the creative vision.
The result was a polished commercial delivered on schedule, combining technical precision with a smooth production process.
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Equipment
The equipment package was selected to deliver cinematic image quality while supporting fast-paced studio production.
Camera & Lenses
ARRI Alexa 35
Cooke S4/i Lens Set
Rigging & Camera Movement
Full Panther System
6m Crane Arm
Sound
Dirty Sound
Neck Microphone
Direction & Monitoring
Clacet
Wireless SUMO (Director)
Wireless Shogun
Client Monitor
Playback System
Speaker & 2 Microphones
3 Headsets
Atmosphere
2 Smoke Guns
This setup provided the flexibility to execute dynamic camera movement, maintain efficient communication across departments, and achieve a refined cinematic look throughout the shoot.
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Outcome
Completed within a single 12-hour studio shoot, the Tasaheel campaign combined careful planning, technical precision, and strong collaboration to deliver a clean, premium commercial.
Every department worked as one team, ensuring the production moved efficiently while maintaining the visual quality expected from the final campaign.
