Marseillia Beach 5
A vibrant summer campaign capturing the energy, lifestyle, and atmosphere of Sahel from morning through sunset. Created for Marseillia Beach 5, the campaign was filmed entirely on location in Sahel, following the natural rhythm of a full summer day. The production brought together lifestyle moments, beach activities, and celebrity talent, featuring Ahmed Dawoud and Ola Roshdy across the campaign.
Challenges
Filmed from morning through sunset, the production required careful planning and constant adaptation to changing natural light throughout the day.
The shoot was divided into two units running simultaneously, allowing the team to cover multiple setups and maximize the available shooting time. One of the units featured Ahmed Dawoud and Ola Roshdy, adding an additional layer of coordination around celebrity talent, schedules, movement, and scene requirements.
Working in a beach environment also presented challenges including intense sunlight, changing reflections, and the need to maintain visual consistency throughout the day. Close communication between both units, production, direction, camera, and talent was essential to keep the schedule moving efficiently while ensuring every setup was captured within the available daylight.
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Production
The two-unit setup allowed the production to work simultaneously across different areas of Marseillia Beach 5, maximizing both the location and the shooting day.
With Ahmed Dawoud and Ola Roshdy working within one of the units, careful coordination between talent, direction, camera, and production was required to keep the day running smoothly.
The team continuously adapted to the changing conditions, moving from the softer morning light through the brighter afternoon and into the warm tones of sunset. The result was a dynamic summer campaign that captured the full atmosphere of a day at Sahel while bringing together lifestyle, movement, and celebrity talent.
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Equipment
The equipment package was designed to keep both units mobile and flexible while maintaining a consistent visual approach across the production.
Camera Equipment
2 × Sony FX3
Sony FX6 Kit
2 × Sony 35mm GM
2 × Sony 50mm GM
DZOFilm Arles 5-Lens Set + Mount
SmallHD Monitor
Camera Accessories
Camera Box
Camera Technicians
Camera Support & MovementDJI Ronin RS 4
Tripods
Easy Rig
Shoulder Rig
FiltersPolarizer
ND Filters
Blackmagic Filter System
Rota Filter System
Clip-On Filters
Video Assist & CommunicationSUMO + Wireless
Headsets
SoundDirty Sound
The versatile camera package allowed both units to move efficiently throughout the beach location while maintaining a consistent visual language. The combination of the Sony FX3 and FX6 systems, supported by the DZOFilm Arles lens set and Sony GM lenses, provided flexibility across the different setups and shooting conditions.
The Ronin RS 4, Easy Rig, shoulder support, and tripods allowed the team to capture a mix of smooth movement and natural handheld lifestyle moments. The filter package helped manage the intense daylight, reflections, and exposure throughout the day, while the SUMO wireless setup and headsets supported communication and video monitoring across the two units.
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Outcome
Shot from morning through sunset, the Marseillia Beach 5 campaign captured the energy and atmosphere of a full Sahel beach day.
With two units working simultaneously and Ahmed Dawoud and Ola Roshdy featured as celebrity talent, the production maximized both the location and available shooting time while maintaining a smooth and coordinated workflow.
The final campaign delivered a vibrant and energetic visual experience that reflected the lifestyle, summer atmosphere, and spirit of Marseillia Beach 5.





















