Ossofortin
Ossofortin wasn’t just a campaign; it was a carefully crafted visual concept designed to make viewers feel a world without sunlight. Built around striking art direction and a bold central idea, this project turned a health message into an immersive experience showing not just the problem but its emotional and physical weight in a way that lingered long after viewing.
Challenges
The main challenge was translating an abstract health message into a compelling, cinematic story. We needed to create a visual world that felt both believable and metaphorical cold, muted, and starved of light without looking artificial or staged. Every set, lighting setup, and shot composition had to serve this concept, requiring meticulous planning and close coordination across departments to maintain a unified aesthetic that carried the emotional punch the brand needed.
Production
Production for Ossofortin was driven by atmosphere and detail. The art department designed stark, minimalist sets with pale tones to reflect a life without sunlight, while lighting setups were crafted to feel harsh, flat, and uninviting. The team worked carefully to capture this mood without sacrificing clarity or engagement. Despite the heavy concept, the set remained collaborative and precise, with everyone focused on ensuring the final film was not just visually striking but emotionally resonant.
