Air Taxi Egypt
The Air Taxi Egypt campaign wasn’t just an advertisement it was a full-scale creative operation executed with stealth, precision, and vision. In just one week, our team conceived, produced, and launched a complete communication ecosystem: two hero ads, a full social media strategy, event planning, public relations activation, and total media coverage. The campaign became proof that when the right people work seamlessly behind the scenes, the extraordinary feels effortless.
Challenges
This project demanded an almost impossible synthesis of speed and sophistication. With only seven days from concept to rollout, every creative, strategic, and production decision had to align perfectly from the start. Our challenge was to make Air Taxi Egypt’s futuristic brand feel accessible yet aspirational, translating the idea of “invisible efficiency” into every visual, caption, and headline. Every frame, every post, and every interaction needed to convey movement, innovation, and quiet mastery without ever revealing the strain behind the scenes.
Production
Pulling off two high-concept ads within the same week as event and media execution required absolute harmony across departments. Pre-production, shooting, editing, and launch were compressed into a single streamlined workflow. The production ran with military-grade coordination directors, DPs, editors, social media teams, and PR working as one invisible force. From set design to post-production color grading, every element was tailored to evoke the brand’s promise: that anything is possible when efficiency becomes invisible.
Equipment
Even under the constraints of time, our technical setup delivered premium cinematic quality. The backbone of the production was the Sony FX6 and the GoPros, a powerhouse of agility and precision that enabled us to move fast without compromising on visual fidelity. Supporting gear ensured fluidity, communication, and control at every step:
• Camera: Sony FX6
. GoPros
• Lenses: Full cinematic prime set for consistent tone and depth
• Support: Compact dolly and gimbal rigs for dynamic motion shots
• Sound: On-set wireless audio system for live sync and clarity
• Monitoring: Wireless video assist network for real-time team feedback
• Lighting: Balanced LED system for flexibility and fast transitions
• Atmosphere: Subtle haze and environmental effects to add texture and dimensionality
This combination allowed us to maintain cinematic polish within rapid execution, bringing high-end visuals to a timeline that left no room for hesitation. The campaign’s success was not only measured in impressions and reach but in proving that true creativity thrives under pressure when the team behind it moves as one.
