Mashhoor
Mashhoor wasn’t just a commercial it was an action-packed launch that needed to land with maximum impact. Designed to introduce the app to Saudi Arabia and the UAE, the campaign had to be big, bold, and fast-paced. We delivered a cinematic, high-energy film built for screens of every size, showcasing the brand’s ambition and energy in every frame.
ChallengesThis project was all about scale and coordination. We ran two full production units shooting simultaneously to capture continuous action and stunt work, ensuring we didn’t miss a moment. Timing was everything: every move, camera angle, and performance needed to be perfectly planned and executed. Balancing high-speed stunts with clear branding and storytelling was a challenge that demanded focus, teamwork, and tight creative direction.
Production
The production phase was a masterclass in logistics and energy management. Our teams worked in parallel to cover multiple angles at once, capturing non-stop action without losing cinematic quality. Careful choreography of stunts, camera moves, and performance ensured the final cut felt seamless and dynamic. Despite the pace, the set maintained a sharp creative focus, delivering a final film that was both exciting and clearly branded for Mashhoor’s multi-market debut.
Equipment
We chose the Mini LF for its cinematic, large-format imagery and exceptional dynamic range essential for capturing the scale and detail of the stunt work. Its robust color science ensured every shot looked polished and consistent, even with multiple units shooting in varied conditions. The Mini LF handled high-speed sequences and dramatic lighting changes with ease, delivering immersive, professional-grade visuals that gave Mashhoor’s launch the premium, high-impact finish it needed.