Dubai Phone
Dubai Phone wasn’t just an ad; it was a milestone moment their first-ever TV commercial. For a brand stepping onto the big screen for the first time, the pressure was real, and the expectations were high. We set out to deliver a polished, confident introduction that positioned Dubai Phone as a serious player ready to stand out in the competitive market.
Challenges
First impressions matter, and that truth was at the heart of this project. The challenge lay in balancing speed and style to make sure every frame felt modern and premium. We needed to craft a clear, cohesive visual language that told the brand’s story without losing focus on the product itself. The production had to be lean and agile while still achieving a cinematic finish making every decision on set count
Production
Production on Dubai Phone’s first TV spot was all about precision and polish. Every location, angle, and movement was planned to feel contemporary, clean, and upscale. The crew worked seamlessly to maximize limited shooting time without cutting corners on quality. Talent blocking and camera movement were designed to keep viewers engaged while delivering a clear brand message. The result was a strong, stylish debut that announced Dubai Phone’s arrival on television with authority and confidence.
Equipment
We shot this campaign with a Mini Alexa mounted on a Freefly system to achieve that modern, polished, and dynamic look. The Freefly rig provided smooth, floating camera moves that added elegance and flexibility, perfect for navigating tight spaces and delivering sophisticated tracking shots without cumbersome setups. The Mini Alexa’s renowned ARRI color science and dynamic range ensured every frame looked rich and professional, maintaining a consistent premium aesthetic across different locations. This combination of agility and cinematic quality was essential for making Dubai Phone’s first TV commercial both impactful and memorable.
