Milga
Milga was the definition of efficiency without compromise. Tasked with delivering five completely different ad copies in a single production day, the project demanded focus, flexibility, and meticulous planning. We embraced the challenge, producing five polished, high-quality spots in one seamless shoot proving that even the toughest timelines can deliver exceptional results.
Challenges
The primary challenge was time itself: one day to capture five distinct concepts with different looks, performances, and setups. Every minute on set had to be used effectively, with no room for delays or mistakes. Maintaining consistent production value across all five ads meant managing lighting, camera work, and performance transitions at high speed, all while keeping the creative intent clear and strong for each individual spot.
Production
Production was all about precision and momentum. The team moved quickly between setups, resetting lighting, blocking, and camera positions with a highly choreographed workflow. Crew coordination was essential to avoid bottlenecks while still paying attention to detail. Despite the pace, the atmosphere on set remained focused and collaborative, ensuring that each ad felt distinct, cohesive, and true to the brand’s identity.
Equipment
We used a Mini Alexa mounted on a Panther dolly to deliver the right mix of speed and precision this schedule demanded. The Panther dolly allowed us to execute smooth, professional tracking shots quickly, ensuring polished visuals even with tight resets. The Mini Alexa brought ARRI’s reliable color science and dynamic range in a compact package perfect for fast-paced changes between scenes and lighting setups. This combination let us maintain a consistent, high-quality look across all five ads, proving that tight timelines don’t have to mean sacrificing cinematic quality.
