NiceOne
A vibrant summer campaign brought to life through music, movement, and beauty. Created for NiceOne, one of the Gulf's leading online beauty and cosmetics platforms, the campaign was built around a pre-recorded track that set the rhythm for every scene. Filmed in a contemporary villa with a pool, the visuals blended lifestyle moments, fashion, and beauty into a fresh, energetic film that captured the essence of summer.
Challenges
Completed in less than a day, the production demanded careful planning and precise coordination.
Since the campaign was driven by a pre-recorded song, every performance, camera move, and transition had to stay perfectly synchronized with the playback. Timing was essential, requiring seamless communication between direction, camera, production, and talent throughout the shoot.
The production also moved continuously between indoor and outdoor spaces, making it important to adapt to changing natural light while maintaining a cohesive visual style. Alongside the lifestyle scenes, product shots required meticulous attention to detail to ensure every beauty item looked premium and camera-ready.
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Production
The villa provided a versatile backdrop that allowed multiple visual worlds to exist within a single location.
As the music guided the pace of the shoot, every department worked in sync to keep the production flowing efficiently from one setup to the next. Lifestyle sequences, beauty moments, and product-focused shots were captured within a tightly managed schedule, creating a campaign that felt dynamic, polished, and full of energy.
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Equipment
The production package was selected to support cinematic storytelling while offering the flexibility needed for both lifestyle and beauty-focused imagery.
Camera & Lenses
ARRI Alexa 35
Cooke S4/i Lens Set (18mm, 25mm, 35mm, 50mm, 75mm & 100mm)
Laowa 12mm Full Frame
Laowa Probe T8
Angénieux Optimo 24–290 Zoom
Direction & Monitoring
Atomos SUMO
Atomos Shogun
Video Assist System
Playback System
Wireless Headsets
Microphone
Sound
Dirty Sound
This setup allowed the team to move effortlessly between wide cinematic compositions, detailed product shots, and music-driven performance sequences while maintaining consistency throughout the campaign.
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Outcome
Delivered in less than a day, the NiceOne campaign combined music, movement, and beauty into a visually engaging commercial that reflected the brand's youthful and modern identity.
With every shot carefully synchronized to the soundtrack, the final film felt vibrant, effortless, and full of summer energy while showcasing the products in a polished and memorable way.
