الكُبس أهو - EVO

Challenges

Executing a full campaign in a single day is always a test of precision, but this one came with its own unpredictability.
Working with two stubborn cats added a layer of complexity, especially in key scenes where timing, movement, and behavior had to align perfectly with the shot. Capturing clean, controlled moments with animals, while maintaining performance and continuity, required patience and adaptability under pressure.

At the same time, the campaign featured a large and diverse cast, demanding tight coordination across multiple setups, performances, and visual directions.

The real creative challenge, however, lived in the art direction. Shooting electrical switches as the hero product meant every detail mattered. Each setup required constant adjustments, switching out plates, refining placements, and reworking compositions to ensure the product always looked premium, elegant, and perfectly integrated within the environment.
It wasn’t just about speed, it was about making every switch feel like a design statement.

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Production

The production moved with calculated precision. In just 24 hours, we executed video, digital content, and photography, all within a tightly synchronized workflow.

Every department operated as one system, direction, cinematography, art, and production aligned to maintain flow without compromising quality. Scenes were built, transformed, and reset in real time, allowing us to capture multiple moods and outputs within the same timeframe.

Despite the fast pace, the campaign maintained a strong visual identity. Clean compositions, controlled lighting, and intentional movement ensured that every shot carried EVO’s modern, premium feel.
The result was a body of work that felt cohesive across all formats, cinematic in motion, and striking in stills.

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Equipment

Every technical decision was built around flexibility, speed, and control.

Camera & Lenses:

• ARRI Alexa Mini

• Zeiss Super Speeds MK III Lens Set + 12mm

Rigging & Movement:

• Full Panther System

• Shoulder Set

• Clacet

Direction & Monitoring:

• Video Assist System

• Wireless Sumo (Director)

• Wireless Shogun

• Client Monitor

• Mic + Speaker + Headset

Production & Atmosphere:

• Haze Machine

This setup allowed us to move fluidly between setups, maintain cinematic depth, and capture both motion and stills with consistency and precision.

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Outcome

In just one day, the EVO campaign translated technical products into emotional, design-driven storytelling.
Through controlled execution and adaptive creativity, we delivered a full ecosystem of content, film, digital, and photography, each piece reinforcing the brand’s identity.

Because when every detail is aligned, even the smallest switch can carry a powerful story.