Abdul Samad Al Qurashi
[BY]
David Smith
[Category]
Stories
[DATE]
Oct 1, 2023
Abdul Samad Al Qurashi wasn’t just a campaign; it was a masterclass in urgency and artistry. Designed for International Women’s Day, this project came together in under a week, uniting a full Saudi crew and a visionary director who arrived just one day before the shoot. Elegant, polished, and purpose-driven, it stands as a testament to what can be achieved when speed meets creativity and craft.
Abdul Samad Al Qurashi: A Timeless Campaign Crafted in Record Time
In celebration of International Women’s Day, this project came to life in under a week—demonstrating how creative excellence, cultural authenticity, and tight coordination can produce something truly exceptional under intense time pressure.
1. Vision with Urgency
This campaign wasn’t just fast — it was purposeful. From the outset, the team aligned on a clear creative direction that balanced elegance, cultural respect, and a compelling message celebrating women.
2. High-Stakes Challenges
With only five days to deliver, every aspect — from scripting to casting, styling, and set design — had to move in sync. The arrival of the director just a day before filming added to the intensity, demanding flawless execution from every team member.
3. Seamless Production
Despite the pressure, the Saudi crew and director operated with harmony and precision. Styling, cinematography, and set design reflected a shared vision of sophistication, creating a film that felt both timeless and modern.
4. World-Class Equipment, Agile Execution
Shot with the ARRI Mini Alexa on a Freefly system and Panther dolly, the campaign merged agility with cinematic quality. This setup enabled elegant, fluid visuals while accommodating the fast-paced environment without compromising on aesthetic.
Conclusion
The Abdul Samad Al Qurashi campaign is proof that when vision, craftsmanship, and urgency converge, extraordinary work can happen. Even with extreme time constraints, the result was a polished, culturally rich film that celebrated women with grace and impact — a testament to creative unity and bold execution.
