Dubai Phone
[BY]
David Smith
[Category]
Stories
[DATE]
Oct 8, 2023
Dubai Phone wasn’t just an ad; it was a milestone moment their first-ever TV commercial. For a brand stepping onto the big screen for the first time, the pressure was real, and the expectations were high. We set out to deliver a polished, confident introduction that positioned Dubai Phone as a serious player ready to stand out in the competitive market.
Dubai Phone: A Confident First Step Onto the Big Screen
Dubai Phone’s debut TV commercial was more than a launch — it was a bold introduction to a brand ready to compete at the highest level, crafted with precision, elegance, and cinematic intent.
1. A Premiere That Matters
As the brand’s first appearance on television, this ad had to make an impression. Our goal was to create a stylish, high-quality spot that positioned Dubai Phone as polished, modern, and market-ready from the very first frame.
2. The Pressure of a First Impression
Every second counted. Balancing time constraints with visual sophistication meant building a clean, premium visual language that focused on the product while elevating the brand’s story — all under the pressure of a fast-moving schedule.
3. Sleek and Strategic Production
The production phase prioritized clarity and elegance. From location choice to camera movement, each detail was carefully orchestrated to ensure the final result felt sleek and professional. The crew operated efficiently, capturing premium footage without compromising artistic intent.
4. A Cinematic Setup for a Modern Look
Using a Mini Alexa with a Freefly system, we achieved the flexibility and refined aesthetic needed for this launch. The Freefly rig enabled dynamic, elegant tracking shots, while the Mini Alexa’s ARRI-grade image quality delivered rich color, depth, and consistency. This setup allowed us to move quickly while maintaining the high production standards necessary for a major TV debut.
Conclusion
Dubai Phone’s first commercial wasn’t just an ad — it was a declaration. Designed to impress and built to last, the campaign combined agility, clarity, and polish to establish the brand as a serious player in the tech space. With premium visuals and confident storytelling, Dubai Phone made its television debut not just seen — but remembered.
