AlGioshy Steel
[BY]
Michael Carter
[Category]
Tips & Tricks
[DATE]
Oct 4, 2023
AlGioshy Steel was more than a commercial; it was a race against time and a showcase of precision under pressure. With an enormous storyboard, multiple Egyptian locations, and only ten days before Ramadan, this project demanded unrelenting focus. We delivered a high-quality, cinematic campaign that launched exactly on schedule, proving our team thrives even under the tightest deadlines.
AlGioshy Steel: Precision Filmmaking on a Race Against Time
With only ten days before Ramadan, AlGioshy Steel pushed the limits of what’s possible in commercial production — delivering a high-end, cinematic campaign under intense time pressure across multiple Egyptian locations.
1. A Vision Fueled by Deadline
This wasn’t just a shoot — it was a mission. The client’s requirement was absolute: the film had to air on the very first day of Ramadan. That urgency shaped every creative and logistical decision from day one.
2. Challenges Across the Map
Filming across multiple locations in Egypt required swift coordination, permit acquisition, and adaptive planning. The tight timeline left no room for reshoots or delays, making every scene a one-shot opportunity to meet the cinematic standard.
3. Production at Full Throttle
Every department operated with precision. From lighting and art direction to crew scheduling and location logistics, the workflow was military-grade. Yet, the creative remained intact — each frame served a purpose, and every location helped tell the larger industrial story.
4. A Toolkit for Scale and Speed
We combined the power of the Panther dolly, Trinity rig, drone, and Mini LF to tackle the production’s scale. The Trinity rig gave us fluid, immersive movement. The drone offered sweeping visuals that established scale and grandeur. The Mini LF delivered crisp, cinematic imagery across all environments, keeping the film visually unified and emotionally impactful — despite the pace.
Conclusion
The AlGioshy Steel campaign is a testament to what can be achieved when pressure meets precision. Shot across Egypt in just ten days and launched on schedule for the first day of Ramadan, it proved our team’s ability to deliver cinematic excellence on demand. It wasn’t just about beating the clock — it was about crafting a powerful, polished story under it.
