Baja

Baja: A Bold First in Fully Saudi Filmmaking

Baja marked a major milestone — our first fully Saudi-led production, combining high-octane action with cultural authenticity to create a cinematic celebration of local talent and ambition.

1. A Landmark Saudi Vision
From casting and costume to choreography and crew, every element of Baja was proudly Saudi. The vision was clear: create an adrenaline-filled commercial that felt fresh, premium, and undeniably local.

2. Breaking Technical Ground
This was our first time executing a full stunt wire setup — a technically demanding feat requiring intense preparation, safety measures, and timing. Coordinating this with an all-Saudi crew added new logistical layers, but the challenge pushed us to elevate our craft.

3. Action-Driven, Story-Led Production
Energy and precision defined the shoot. Each stunt was choreographed and shot to balance thrill with clarity. The Saudi crew brought deep cultural insight and professionalism, creating a dynamic atmosphere that fueled every shot with authenticity and style.

4. Equipment That Matched the Momentum
To meet the demands of stunt-heavy, fast-paced storytelling, we used the Trinity rig and ARRI Mini LF. The Trinity brought fluidity and motion control to action scenes, while the Mini LF captured crisp, cinematic visuals with rich color and natural depth — ideal for highlighting Saudi faces, fabrics, and textures in high resolution.

Conclusion

Baja wasn’t just a commercial — it was a breakthrough. As our first fully Saudi production, it proved what’s possible when local talent, technical ambition, and creative energy collide. Bold, beautiful, and filled with movement, this campaign stands as a tribute to Saudi creativity — and a preview of what’s to come.